Because we deeply care about animals, we want only the best for them. To ensure excellence in everything we do, we employ a rigorous research process. When we write about a certain pet care topic or product selection, we first have one or two members of our team – who are already experienced at a given subject – delve deep into the topic, so they can be on top of all trends and possible updates. Then, they read and take into account various consumer reviews available on the Internet, so they can have a more balanced opinion on a subject. Finally, they consult with several veterinarians and animal experts to ensure all facts are checked. We believe this process creates the best results, both in pet care advice and product recommendations and that it allows our readers to choose the right products consistently.